On August 23, Kozhikode will become the spotlight of Kerala’s tourism landscape, hosting the “Tourism Conclave 2025: Gateway to Malabar Tourism” at The Ravis Kadavu, Calicut. This event, organized by Mathrubhumi with Minister for Public Works and Tourism PA Mohamed Riyas delivering the keynote, will unite major players from the tourism industry wedding planners, adventure tour leaders, food influencers, and industry visionaries.
Key Themes and Sessions
The conclave isn’t just an industry event it’s a deep dive into Malabar’s rich and diverse tourism offerings. Major session topics include:
- Wellness Tourism: Leveraging Kerala’s traditions and therapies for global wellness seekers.
- Adventure Tourism: Showcasing river festivals, trekking, kayaking, and eco-tourism.
- Experiential & Community Tourism: Promoting authentic local experiences, heritage walks, and homestays.
- Destination Weddings & MICE (Meetings, Incentives, Conferences, Exhibitions): Positioning Malabar’s beaches, hills, and iconic architecture as world-class venues.
- Culinary Tourism: Presenting Malabar’s spice routes, famed biryanis, street food, and chef demonstrations.
- Digital Empowerment Tourism: Embracing technology for smarter, more personalized trips.
Prominent voices from Kerala Tourism Department, Sargaalaya Kerala Arts and Craft Village Iringal, and Air India Express (airline partner) will enrich the sessions with expert insights and networking opportunities.
Kerala’s Post-Pandemic Revival Vision
Minister Riyas has outlined Kerala’s unified tourism strategy, treating the entire state as a single destination, while pushing Malabar to the fore. The region has historically been less explored, and the conclave’s mission is to bridge that gap, revitalize local economies, and attract new international attention. The state government’s vision foregrounds inclusive growth upgrading homestays, encouraging local entrepreneurship, and leveraging both natural beauty and cultural wealth. The sector’s rapid rebound post-Covid and tourism innovations (like the wedding & MICE conclave in Kochi) add momentum to this revival.
Why This Event Matters
The conclave promises to:
- Inspire travel industry innovation and new partnerships.
- Drive investment into Malabar’s unique destinations.
- Offer networking for operators, creators, and buyers.
- Put Kozhikode and Malabar firmly on the global tourism map.
The Tourism Conclave 2025 in Kozhikode is a major step for Malabar’s growing travel industry. Showcasing the region’s wellness, adventure, culture, and food, the event highlights Malabar’s potential as a top tourism destination in Kerala. With strong backing from industry leaders and government, the conclave encourages collaboration, creates new opportunities for local businesses, and marks an important milestone in shaping the region’s tourism future.
