On the serene banks of the Moorad River, a short drive from the coastal town of Vadakara in Kerala, lies a hidden gem that is more than just a tourist destination. Sargalaya, the Kerala Arts and Crafts Village, is a vibrant celebration of traditional craftsmanship, a testament to responsible tourism, and a living museum of the state’s rich cultural heritage.
What is Sargalaya?
More than a collection of stalls, Sargalaya is a collaborative initiative by the Department of Tourism, Government of Kerala, managed by the Uralungal Labour Contract Cooperative Society (ULCCS). It’s a space where artists and artisans from across Kerala, and even other parts of India and the world, can showcase their skills, create new products, and connect with a wider audience. The village is an immersive experience. As you wander through the beautifully designed, eco-friendly cottages, you’ll witness firsthand the artistry that goes into creating intricate handicrafts. From the delicate weaving of coir and bamboo to the meticulous carving of wood and the vibrant pottery, every corner of Sargalaya tells a story of skill, tradition, and dedication.
What Makes Sargaalaya Special
Spread across 20 scenic acres on the banks of the Moorad (Kuttiady) River, Sargaalaya is more than just a market it offers a live display of craftsmanship, with over 60 stalls and 27 artisan cottages where visitors can watch, learn, and participate in the making of traditional arts and crafts. The village hosts highly skilled artisans from across Kerala and other Indian states, bringing together crafts made from coir, bamboo, banana fibre, coconut shell, palm leaves, and many other natural materials. Sargaalaya’s uniqueness lies in the interactive experience: tourists can join workshops and take home authentic, handmade crafts at fair prices.
A Platform for Artisans and Responsible Tourism
Sargaalaya was conceived as part of a responsible tourism initiative empowering local artisans by providing them with a platform to display and sell their wares directly to customers, thereby bypassing middlemen and ensuring fair compensation. The village is managed by the Uralungal Labour Contract Co-operative Society and supports the economic and cultural revival of Kerala’s traditional arts.
Events and Festivals
A major annual highlight is the Sargaalaya International Arts & Crafts Festival held from December 20 to January 5. This festival attracts hundreds of artisans and thousands of visitors from around the world, making it South India’s biggest handicraft fair. Sargaalaya also regularly hosts Kerala’s State Tourism Award functions and features performances of classical and folk art forms.
Why You Should Visit
Witness living heritage: See skilled artisans at work and understand the intricate processes behind the creation of beautiful handicrafts.
Support local communities: Your purchases directly contribute to the livelihoods of the artists, helping to preserve traditional art forms.
Learn and create: Participate in workshops and learn the basics of different crafts.
Experience responsible tourism: Sargalaya is a prime example of a tourism model that benefits both the visitors and the local community.
Enjoy a day in nature: The beautiful, tranquil setting on the river offers a perfect escape from the hustle and bustle of city life.
Sargaalaya is recognized as a Best Rural Tourism Project by the Ministry of Tourism, Government of India. During challenging times, such as the COVID-19 pandemic, Sargaalaya introduced innovative community support programs like local agriculture to aid artisans and sustain livelihoods. Whether you’re an art enthusiast, a curious traveler, or simply looking for a unique and meaningful experience in Northern Kerala, Sargalaya Arts and Crafts Village is a destination that will leave you inspired and enriched. It’s a place where art, history, and community intertwine, creating a tapestry of culture that is as beautiful as the crafts themselves.
